I read this article http://thegrandnarrative.com/2010/02/25/wondergirls-lolita-sexy/ and I 100% agree. As time goes by, more and more young girl groups are going to be used as a man's products. In the Korean music society, one of the fastest growing concepts is LOLITA. Many young girls debut and they wear adult's dress so it arouses men sexual desire. Actually, this concept has been found in Japanese idol easily for a long time. They sing a love song even if they don't know what love is, wear clothing that is too revealing. So earn money from men like their uncle. I think this is kind of sexual objectification.
The problem is, this phenomenon is happening in Korea NOW! This group is the youngest girl group in K-pop industry, called GP BASIC. The average age of these girls is 15, and wear short pants and over the knees length stocking. Also, girl next to this paragraph is just 11 years old. She is a rapper and she raps this lyrics. "everybody listen back up don't touch my toy (game over now) come on". How surprise it is!!!
This girl group is called T-ara, and they wear lingerie, net stockings even if most of members are teenagers. The song like "You make me excited, you make me blushed like first time." Of course, it is a double entendre and members sing a song really submissively. Also, they look not only young, but hot in shape . So people who watch this stage, they usually feel little strange and eroticization, so they remember them easily, finally they going to perchase their CDs, or DVDs. So Lolita movement is usually used to promote new singers.
And This clip is a music video of Girls Generation which is the most popular girl group in Korea. The title is "Genie". Well, this video was embroiled in controversy when it was released for many reasons. First, all girls in the music video wear hot pants with marine look and show off the beauty of leg lines. As shown by their group name "Girs Generation", they were just girls at that time. Above all, the lyrics in the song is stimulating. "Tell me your fantasy, I'll attend to your wishes. Tell me everything you want, I'll give it to you.". Well, on the surface it is just a girl's love song, but the clothes look too gay for them of their age and the atmosphere-boundary between girl and woman- make audience strange imagine.
This scene is a capture of another music video named "OH!" of same artist. As you see, they show their body. Do you think this is necessary to express their music? I don't think so. It is quiet intentional . Cheerleading uniform, pony tail, hugging rugby hat... These show that one innocent girl who loves rugby player with hot body, and make men excited. So they spend more and more money for young girls naturally. That's what their entertainment want.
Yes, the sexual objectification of women in Korea is happening now, and it isn't necessary. Good job in dealing with this subject.
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