Assignment! :)

   Compare ads for the same product from 3 or more different countries. Why are the different? What kinds of connotations do the ads generate?

-> I searched a lot of advertisements for this assignment, and I finally decided to compare the posters of "The Da vinci Code" from many countries.

Before I explain these special posters by cultural difference, "The Da Vinci code" is a 2003 mystery-detective novel written by Dan Brown. And it became so popular, so this novel was adapted for the screen.

Whatever, This is a poster from the states. It highlighted Tom Hanks and Audrey Tautou who are main characters and also emphasises confidence through the copy "SEEK THE TRUTH"

This is a poster from France. France is thehost country of  Cannes International Film Festival, so they bring a thing into relief the fact that this movie is opening movie of C.I.F.F. And this poster specifies main character's name and Jean Reno who is french.  

Japan releases new poster, too! They used to recreat poster for japanese so this poster is little difficult from other countires. Add picture that  urgent main characters to French, so they make it more lively.

China uses title in Chinese even though this movie is from U.S.  And this poster shows characteristic of chinese who likes grand structure. Through compare big museum with person, it is gonna be more effective to make people feel like fear, too.